Colgate® Sensitive Whitening Toothpaste offers all the benefits of a whitening and sensitive toothpaste in one to start your everyday smile care routine. Brushing to restore a naturally brighter smile and getting clinically-proven sensitivity relief for your sensitive teeth pain should be anything but ordinary. This whitening toothpaste works to polish away surface stains, providing tooth whitening action all while leaving behind fresher breath.Experience a Brighter Smile Without Sensitivity* Daily brushing and flossing are essential habits if you want to prevent oral health issues like early gum disease and cavities. However, if you have sensitive teeth, the Colgate® Sensitive line of sensitive teeth toothpastes with sensitivity relief can help! Formulated to give your teeth 24/7 sensitivity protection** these antisensitivity toothpastes are the proven solution to reduce pain with long-lasting** sensitivity relief, cavity protection and refreshing flavor. Relief is never far away with our Colgate® Sensitive line of products. *Colgate® Sensitive toothpaste helps relieve sensitivity in up to 2 weeks with twice-daily brushing **with twice-daily brushing At Colgate, we make toothpaste that promotes healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re committed to raising oral healthcare standards everywhere.